Marketing-related glossary "Concept Test"
Introducing the purpose, target areas, advantages, and evaluation of information for concept testing!
A concept test is a research method used to evaluate how well the concept or idea of a new product or service will be received by customers before it is introduced to the market. Below are the key points of a concept test. 【Purpose of Concept Testing】 Concept testing is conducted to identify which idea among multiple proposals for a new product or service is most suitable for customers and to assess its likelihood of acceptance. This is utilized in various situations, including new product development, rebranding, advertising campaigns, and launching new businesses. *For detailed information on the glossary, please refer to the related links. For more information, feel free to contact us.*
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